H2ROSE: Interview with VP Kate Illulian

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1. What inspired you to create the brand?

A family recipe that we grew up with. Being Persian Jews, we fast every year and our grandma makes a delicious drink go grated apples, rosewater and sugar in a punch bowl that quenches our thirst after the fast.


2. Can you tell us about the featured ingredients?

Rose Water which improves skin texture and appearance and is a digestive aid. I like to put a drop in my early grey tea as it has soothing properties to give me a feeling of relaxation.

Saffron which is a natural mood enhancer, decreases occasional stress and anxiety.

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3. What is your favorite H2Rose flavor and why?

My favorite flavor is H2rOse Wild Berry because to me it has the most appealing rose flavor and of course its pink.


4. What beauty essentials do you carry with you on a daily basis?

Rose Hibiscus Hydrating Face mist with coconut for my face, chapstick by Burt’s Bees with a rose blush.


5. What does beauty mean to you?

Being confident in your own skin with minimum makeup and natural beauty, as in not trying too hard.


6. What is your morning and evening beauty routine?

Morning Routine. Cleansing Oil. Water-Based Cleanser. Toner. Essence. Serum. Moisturizer. Sun Protection. Primer.

Nighttime Routine. Makeup Removal. Cleansing Oil. Water-Based Cleanser. Toner. Essence. Serum. Oil. Night Cream.


7. What’s your best beauty tip?

Being good to yourself, pampering yourself with massages once a week. Feeling rested is as important and putting on makeup and having a fresh face.


8. What’s next for H2Rose?

We are bringing out a plastic version of our glass bottle with less calories and sugar!

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