FOUR: Brand interview with Sumit Bose


FOUR: is a sustainable beauty brand that thrives on simplicity. All of their products are created with only FOUR organic sustainable ingredients- Beeswax, Coconut Oil, Jojoba Oil, and Peppermint Oil. Take the confusion out of hard-to-pronounce mystery ingredients and buy products with ingredients that you know how to pronounce, think FOUR.

1. What inspired you to create FOUR: Organics Lip Balm?

My mom used to make homemade beauty products growing up because we couldn’t afford the high-end brands.  Little did I know, years later, I would be crafting lip balm in my tiny East Village apartment. 

2. Can you tell us about the featured ingredients and the brand mission?

The mission of FOUR: Organics is to provide transparency through simplicity.  Our products contain only FOUR: Organic ingredients; hence the name FOUR:.  We will never use chemicals or preservatives or test on animals. 

3. What is your favorite FOUR: Organics Lip Balm product and why?

We only have one product, our signature lip balm!  It’s my favorite because it is my baby; I spent two years on the formula and personally made over 10,000 units by hand (crafting, cleaning, labeling, boxing, shipping them) in three years.  

4. What beauty essentials do you carry with you on a daily basis?

Just lip balm.  I’m a minimalist.  

5. What does beauty mean to you?

Beauty is holistic.  Mind, body, and soul need to be aligned to in a positive vibe to be considered beautiful. 

6. What is your morning and evening beauty routine?

Morning – cold shower!  Nothing gets those pores closed and the blood flowing through your veins! Evening – eat ice cream; because it nourishes my soul… err stomach.  I mean soul.  Honestly.. I don’t have an evening routine. 

7. What’s your best beauty tip?

Drink collagen powder. Your hair and nails will be amazingly strong.

8. What’s next for FOUR: Organics Lip Balm?

We are really excited to be releasing our signature Deodorant in 2020.  True to FOUR:’s mission, it only has four organic ingredients; no chemicals, no preservatives, never tested on animals, no parabens, and no aluminums!  


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