Jo on the Go: Brand interview with Joanna Rossmeisl

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Jo on the Go is a beauty brand that shows that you can create a beauty product that not only benefits you but is also environmentally conscious as well. The Jo On The Go is a makeup remover cloth that is completely reusable and only requires water. It can take off all makeup, all while being gentle on the skin… and wallet. Makeup removal doesn’t have to be the worst part of your makeup routine- all you need is Jo on the Go!

1. What inspired you to create Jo on the Go?

I seriously wanted to build a brand that goes hand in hand with doing my part to make the world a better place.. a 100% Luxury-cut blend cloth with no chemicals-completely reusable, which makes life easier and good for the environment. 

2. Can you tell us about the featured ingredients and the brand mission?

Jo on the Go is 100% polyester so there are no ingredients… just a fabric that is amazing and I like to call my little workhorse.  It’s funny if you would have asked me that question six months ago my answer would have been different.  I have developed something that is not only good for the environment but perfect for the fundraising world. We’re different and I have a product that not too many folks are familiar with.  So now I get to do my part to help organizations earn money for their upcoming year and not mention make my heart feel good.

3. What is your favorite Jo on the Go product and why?

My cloth! I use it every day and take it everywhere. I am always discovering new ways to use and how handy this cloth really is.. I am always testing to see what it will take off next.  I am always pleasantly surprised like I say “my little workhorse!”

4. What beauty essentials do you carry with you on a daily basis? 

My favorite mascara, lip gloss, moisturizer, and my Jo on the Go!

5. What does beauty mean to you?

There is outer beauty and inner beauty.  Outer is of course skin and inner is the heart. I believe that you should always put your best foot forward.  Life is short and I am doing to best I can to make the world my happy place.

6. What is your morning and evening beauty routine?

In the evening, I use my cloth to remove my makeup and put on moisturizer. In the AM, the same process- just add my mascara, lip gloss, ball cap, attitude, and of course a smile! Remember you are alive and smile, you are blessed!

7. What’s your best beauty tip?

Stick with what works for you.  There are a ton of different regimens that say they work. If you have a product that makes you happy and works for you, stay the course.  I used to jump around and try different things, but I have discovered that my skin has a certain way that it responds to change. Less is more.

8. What’s next for Jo on the Go?

Expand my brand. This year is all about building and introducing folks to what I think is a good fit for everyone!

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