MODELROCK Cosmetics: Brand interview with Raelene Mara

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MODELROCK Cosmetics is a globally renowned Australian beauty brand that proves high-quality makeup can be vegan AND cruelty-free! They are most notable for their unique high-quality lashes that shook the world and are now arguably Australia’s #1 professional worldwide eyelash distributor. Get your MODELROCK-on with MODELROCK Cosmetics!

1. What inspired you to create ModelRock Cosmetics?

After leaving a management position for 20 years, I knew it was time to create something special, a company unlike any other.  I wanted a makeup lash company that offered the very best in customer service and quality products.  Being animal lovers, we wanted to create vegan + cruelty-free products as we would never use animals to produce our lashes or cosmetics.

2. Can you tell us about the featured ingredients and the brand mission?

MODELROCK stands by creating vegan + cruelty-free products – we love what we do and love when our customers feel beautiful and loved in our products.  We want our customers to Shape, Play and Slay all day!

3. What is your favorite ModelRock Cosmetics product and why?

My favorite product is our lashes, it’s also the first product features for our MODELROCK Brand.  I just love how lashes open up the eyes with one simple application.  The thing I love the most is seeing the reaction of happiness our customers feel when they put on the lashes for the very first time and see how amazing and beautiful they look.  We love making people feel beautiful!

4. What beauty essentials do you carry with you on a daily basis?

I never leave home without my Liquid to Matte lipstick in the TWIXX shade, it’s my perfect nude! It’s a perfect match for the LATTE lip pencil, I wear these two together and its the perfect lip recipe!

5. What does beauty mean to you?

Beauty is the emotion and confidence our customers have when they express themselves wearing our products.

6. What’s your best beauty tip?

When applying your false eyelashes, always let your lash adhesive sit for about 60 seconds.  I find that the tackier the adhesive the better the lashes stick to the eyes, if done right, they will stay on all day!

7. What’s next for ModelRock Cosmetics?

Lookout for MODELROCK releasing on-trend, seasonal lash styles, and beauty products with different packaging, unlike anything that’s already been created.

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