KARIBO: Brand interview with Shana Lydle


KARIBO is a beauty brand that believes in the positive effects of CBD on the skin. They create high-quality products by using premium, organically grown CBD. Not to mention, they’re also easily accessible, as they’re actually sold at most CVS’s nationwide. Feel your best, and look your best with KARIBO today!

1. What inspired you to create KARIBO?

I have been in the beauty business for 25 years now. One of my biggest professional passions is to create really good products that work and are affordable. I feel like everyone should be able to afford great products for their skin. Secondly, I am obsessed with CBD as an ingredient story. I feel like I wanted to change the myth that CBD oil is only used when you are in pain. It’s actually an awesome raw ingredient, and it complements many other skincare ingredients, such as hyaluronic acid, resulting in very compelling formulas. 

2. Can you tell us about the featured ingredients and the brand mission?

Ceramides, aloe vera, hyaluronic acid, vitamin A and E oil are featured ingredients. As a brand, KARIBO is committed to using the best ingredients created by some of the best labs and chemists in the country. 

3. What is your favorite KARIBO product and why?

I, of course, love all of our products. But I am obsessed with the hand and body lotion and use it daily after I shower. I have this tip where I apply it liberally right out of the shower with damp skin and then I buff it in with a face cloth and I swear my skin feels like I just had a $200 body treatment. And for $7.99 the face mask is awesome. Results last for two days post mask. Again, it is like going for a super expensive facial for under $10!

4. What beauty essentials do you carry with you on a daily basis?

Fresh lip balm in berry, Milk Makeup KUSH lash mascara, Mario Badescu Facial Spray with aloe, chamomile and lavender, Dr. Bronner’s Pure-Castile Liquid Soap, Juice Beauty Cream Blush, KARIBO CBD facial oil (coming soon), and a HydroFlask (water is HUGE!).

5. What does beauty mean to you?

Beauty means finding your own way of feeling awesome. Creating routines and regimens that make you feel and look your best. Honestly though, beauty comes from within and I try to tell people to love themselves no matter what and embrace everything about yourself. Smile and laugh as much as you can!

6. What is your morning and evening beauty routine?

Gosh, I am a bit obsessed with skincare and the few times a day that I, as a busy career working mom, get all to myself. I have a four-step a.m. – cleanse, tone, moisturize, and eye gel – followed by a five-minute makeup routine. I try to keep it simple during the weekdays. At night, I cleanse, tone and moisturize, and use eye cream. But every other night I use an exfoliant. I also love facial oils and serums. I interchange vitamin C serum, CBD facial oil (launching soon with KARIBO) and a hyaluronic acid serum. And I use the KARIBO face mask every Sunday night while watching Netflix. Ha!

7. What’s your best beauty tip?

I have so many. I would say I love keeping my eye gels in the fridge. It gives a refreshing boost in the a.m. to tired eyes. I like to fill up a small travel size bottle with my CBD facial oil and I keep it in my purse. It’s honestly a wonder oil. I use it for my cuticles, lips and even on the ends of my hair to give some extra moisture when I’m on the go. Drink water every day, wear sunscreen every day.

8. What’s next for KARIBO?

We have many big national launches coming up this spring that we are excited about. This will give us a platform to educate consumers on how good CBD in skin is, and why everyone should be using it. We have five new products launching this summer. We have worked tirelessly on exciting high-performing formulas that I think everyone is going to love.